Add-on go-to-market benefits

Solution Developers and Preferred Solution Developers may be eligible to receive add-on go-to-market benefits based on satisfaction of the requirements below per applicable technology categories. These benefits are designed to provide eligible Solution Developers and Preferred Solution Developers with increased visibility to customers and potential access to Cisco’s direct and indirect sales channels.
Registered Developer
Solution Developer
Preferred Solution Developer
Provide additional sales & marketing collateral on joint solution, including: deployment guides, technical white paper, ROI/TCO tool
Must first complete all standard Solution Developer requirements
Provide access to sales contacts and territory coverage information
Meet channel-readiness requirements: established channel partner program, provide channel partner training & on-boarding tools
Meet Cisco Industry Solution Partner Network* (ISPN) program requirements: Establish solution’s industry-relevance, provide 3 customer references for industry, provide resources to support Cisco channel partners with business & market development
Add-on Go-to-Market Benefits (available upon satisfaction of above requirements)
Vertical brief (Cisco template) for Cisco, channels, and customers
Not Eligible
Ability to leverage ISPN and other channel/sales marketing program websites
Ability to pre-qualify solution for inclusion in Cisco/Partner sales programs (i.e. Solution Incentive Program)
Access to Cisco direct sales via internal Solution Zone website (Preferred Solution Developers: robust profile with content posting; Solution Developers: basic profile)

* The Cisco Industry Solutions Partner Network (ISPN) is a global program that brings Cisco channel partners who offer network-centric technology solutions together with business application developers and industry experts. Its mission is to help channel partners differentiate their businesses by building industry-focused solution practices and help increase application developer's opportunities through exposure and collaboration with the worldwide network of Cisco channel partners. See http://www.cisco.com/web/partners/sell/industry/index.html for more information about ISPN.